XOXO (2020)
3DsMAX / Adobe Photoshop / Vectorworks
XOXO is a full-scale creative direction project for the 20th-anniversary world tour of S.H.E, a legendary Mandarin pop group. The project encompassed all aspects of the concert's creative vision—including stage and scenic design, prop design, costume direction, scriptwriting, setlist development, and emotional storytelling.
Instead of presenting a linear history, the concert reframes S.H.E’s two-decade legacy through a visual and emotional lens. Each act reimagines a different facet of the group’s evolving identity—from iconic eras to inner transformations—blending symbolism, stage aesthetics, and reconstructed medleys to evoke both nostalgia and renewal. The core of XOXO lies in re-presenting the group’s many identities over two decades—their shifts in image, sound, and emotional presence—offering a multifaceted portrait of who S.H.E has been and how they've continued to evolve. The title “XOXO,” combining “XX” (20 in Roman numerals) and “hugs and kisses,” signifies not only a milestone but a celebration of connection, memory, and shared presence.
XOXO is structured as a tribute to the band’s collective memory with their fans: a colorful archive of emotional moments, aesthetic shifts, and public personas. From the lips-shaped stage to the psychiatric ward, FM radio, and the overhead refrigerator rig encircling the arena, each visual scene functions as a memory chamber—designed to evoke recognition, longing, and reunion.
With eight acts, the show became a hybrid of concert, theatrical storytelling, and visual anthology—bridging generational fandoms with an emotionally immersive experience.
Please refer to the attached decks and rundown for more details.
